Thriving in the screenage and engaging with online communities
In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.
The 5 key factors of this global generation
There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are postlifestage, their learning is post-linear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.
Connecting, motivating and engaging the emerging generations
In this session based on the latest McCrindle generational and consumer research, Ashley will share an overview of Generation Z, what defines them, why they are the key brand influencers, and how to best engage with them. This session will deliver a demographic, economic and social snapshot of the under 25’s and give insights into how to effectively connect with these ever-changing consumers.
With the impacts of COVID-19 extending deep into the workplace, this session will equip leaders and organisations with an understanding of what the future of work will look like. From remote working, changing travel arrangements, meetings and events, to train and motivate staff virtually, this session will help leaders and organisations understand and navigate the future of work.
• How COVID-19 is ushering in a new level of remote working
• Working from home: what the research tells us
• Managing virtual teams: the communication and leadership essentials
• Generational nuances: improving productivity and engagement across the age-range
• A snapshot of what’s next: the where, how and why of work towards 2030.
Never before has it been harder to cut through the message saturation and noise. The emerging generations of business leaders are digital, visual, and global in outlook, and they expect information to be presented in compelling ways. This session gives an overview of how to communicate in message-saturated times. It reveals the latest research findings into media consumption, the use of emerging technologies and the key influencers on decision-making today. It will provide insights to understand the elements of effective communication, means to maximise retention, and the trends in digital marketing. Attendees will walk away with strategies to engage, influence and empower communities and consumers in these brandfickle, ever-changing times.
Creating culture, purpose and impact
Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce.
Understanding the emerging workforce, adapting to the new workplace
Over the last couple of years the world of work has undergone a massive transformation. From portfolio careers to teleworking, from the gig-economy to the growth of the start-up culture. How, where and why we work has significantly changed. This session looks at how to recruit, retain, manage and train top talent, and how to create a workplace culture and engage a diverse workforce to bring about greater
productivity and engagement.
In the span of just a decade, technology has transformed the way we all engage with brands. While emerging elements of the ever-changing web like the Metaverse seemed vague at first and generative technologies like ChatGPT have caused ructions across the consumer landscape, they are the future of the internet and will have transformative impacts. This session will give an overview of what Web3 is, how these new immersive and AI delivered technologies are being embraced by the new generations, and why it is essential for organisations to understand and embrace the opportunities these present to avoid disruption and thrive amidst the change.
Speaker fees: We're not able to provide this information on the website. Please call us on 02 8068 0003 for more information.
Ashley Fell is a Social Researcher, Author, TEDx Speaker and Director of Communications at the internationally recognised McCrindle. From topics including future trends, business insights, leadership and communication skills, Ashley delivers over 50 visually engaging, tailored, and research-based presentations annually for corporate, government and not-for-profit clients in Australia and overseas.
With academic qualifications in communications and as a generational expert, Ashley understands that leaders need to inspire and engage employees and consumers and connect them with the organisation’s purpose and vision. Her expertise is in training and equipping leaders and teams on how to lead across generational divides; particularly Gen Y (popularly known as millennials), Gen Z and now the newest generation, Generation Alpha.
From Ashley’s experience in creating engaging research-based content, strategising public relations, managing social media platforms and coordinating industry events, she is well positioned to advise on how to achieve cut through in these message-saturated times. In addition to delivering informative keynote presentations with splashes of humour at conferences, boardroom briefings, and PD Days; and MCing special events; Ashley is regularly interviewed for print media, TV programs, radio and podcasts.
Ashley’s presenatation was outstanding, vibrant, engaging and fascinating. Presenting to a group of talented and curious educators is no small feat but Ashley held the audience beautifully and had an audience of intelligent teachers captivated.
– LoretoAshley is a fantastic presenter. She is warm and engaging, smart and brings humour to what could be dry content. You can always tell how good a presenter is come question time and this is where Ashley shines, no question is too curly for her! She is always very well received by our delegates”
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