Adam Ferrier

Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth - we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it's already working for many businesses around the world.

This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable.

In this talk Adam will:

- Encourage delegates to explore a new path to growth - embracing weakness
- Demonstrate the body of psychological and cultural evidence why this is such an effective path to growth
- Provide tactics and tools people can apply
- Use, and draw upon a number of case studies he has personally been involved in.

In today's data swamped world we are at risk of being blindsided and taking our attention off our companies most valuable asset - our brand.

Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today's 'customer-obsessed' world the more you listen to the customer the more you're at risk of forgetting what your own point of view on the world is.

In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer's decisions, and how to use this information to build your brand or business.

Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense.

In this keynote you will learn:

- How to embrace customer insights - the right way
- Brand first thinking
- Rules for strong brand building (building brand intelligence)

We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.

Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:

- Encourage delegates to utilize the behavioral science behind motivation theory
- Shed light on the key factors that must exist to create lasting change
- Provide tools and techniques to put this new knowledge into practice
- Flip everything you thought you knew about why we do what we do, on it’s head

How to know what to change and what to keep.

In these crazy and off-kilter times some businesses will flourish, others disappear and many will struggle. Brands that have the ability to draw on their resources and reinvent themselves to take advantage of new conditions are off to a good start.

Adam has transformed his own businesses as well as help his clients transform during this crazy year. Over the last year Adam has:

- Taken his experiential festival company space, and turned it into Australia’s largest virtual dinner party
- Transferred 13cabs from a cab business to a courier business called 13things
- Helped to launch a new streaming service called Binge with Inactive Wear (perfect for lounging around the house in)
- Helped Bega launch a new honey business called B Honey off the back off some purpose-led technology that will keep Australia bee population safe from the deadly Varroa mite.

Adam takes a brand-led approach to innovation. Leveraging the core competencies of the business, finding the emotional promise and looking at how else that might be delivered.