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Anders Sörman-Nilsson (Global EMBA / LLB) is a futurist and the founder of the think tank and trend analysis firm -Thinque, which provides data-based research, foresight and thought leadership assets for global brands across 4 continents. The company’s vision is to disseminate and decode ‘avant-garde ideas which expand minds and inspire a change of heart’, and clients like Microsoft, Apple, Facebook, McKinsey, Jaguar Land Rover, Adobe, MINI, Rugby New Zealand and Lego trust his future guidance.
He is an awarded keynote speaker who helps leaders decode trends, decipher what’s next and turn provocative questions into proactive answers.
He has published 3 books on digital transformation and innovation including ‘Aftershock’ (2020), ‘Seamless’ (2017) and ‘Digilogue’ (2013), is a member of TEDGlobal, Entrepreneurs Organization where he is the Sydney Chapter’s Leadership Impact Chair, and was nominated to the World Economic Forum’s Young Global Leaders in 2019. He is the author of the 2020 Microsoft & Thinque whitepaper “How Artificial Intelligence is powering Australian Retail in 2020 and beyond”, the co[1]creator of the B2Bmarketing award-winning Adobe Creative (CQ) Intelligence test and is the host of the 2 nd Renaissance Podcast.
His futurist thinking has been shared by the Wall Street Journal, Financial Review, Monocle, BBC, South China Morning Post, Esquire, and ABC TV.
Upgrade your thinking the zeitgeist of our times has shifted. In fact, the spirit of our times is a little out of whack.
Unfortunately, change doesn’t care whether you like it or not. There is now a real sense – a vibe – that we are moving through a global paradigm shift in thinking.
How to win the digital minds and analogue hearts of tomorrow’s customer how to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. In your rush to embrace your customers’ digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
A hero’s journey of digital disruption, adaptation, and human transformation the world is filled with friction. everywhere we go we experience the frictive effects of badly designed “seams”. smart brands understand that the future of customer service, great customer experience and the creation of raving fans, lies in their ability to design seamless transitions between physical and digital channels, and to deliberately and empathetically remove friction from our lives. in a future of the internet of things, virtual reality, and artificial intelligence, the ability of leaders and brands to go ‘seamless’ will distinguish the winners from the losers.
