Scott Bales

Are hundred-year-old industry institutions ready to engage and service the modern consumer?

We take an investigative journey through the eyes of Isaac, the digital native that embodies the generational shift of cultural, behavioural and technological changes that are shaping the expectations of the modern consumer.

Exposing the cognitive zigzags of mind that lead to the formation of consumer beliefs and attachments. Investigating the impacts these have on consumers services, and how institutions in the 21st century need adapt their approach or face the same disintermediation already witnessed in other industries.

Takeaways include:

- Learn to ask the right questions of the market to identify signs that are disrupting industries
- In-depth understanding of the realities that shape the modern consumer

A decade of technology driven progress has triggered a global shift in leadership practice, driving new demands on organizational capability, culture and design. Leading organizations around the world leverage the power of Customer Centric Design and Lean Startup methods, out-pacing their corporate peers in the battle for future markets.

Greater than 65% of corporate executives see innovation as the key to unlocking new value, new markets and harnessing the power of new technologies. But not everyone succeeds. Innovation Wars is your guide to market success in the battle eld that is corporate innovation.

Takeaways include:

- Investigation into the competitive battle eld that is innovation. Who talks the talk? and who walks the walk?
- What are the strategic lessons from those that drive success?
- What are the frameworks, tools and key infantry that you will need to drive innovation in your organization?
- Simple practical tools for you to implement immediately

Mobility is a game changer. It’s not just about the device, it’s about the entirely new eco-system of services and empowerment the device and connectivity enable.

The rapid growth of mobile accessibility around the world has created immense new possibilities, based around a device that we have a deep personal connection with.

In this keynote presentation, we look at how the mobile phone has become the catalyst for change as industries are forced to shift away from the idea of a ‘place to do business’ to an ‘anytime, anywhere, always-on’ culture.

Takeaways include:

- Learn to understand how this consumer modality shift impacts your organizations’ outlook
- Leave with key questions that organizations should be asking themselves, and their customer base